JamJamboree is a celebration of all things jammy. The theme for 2012 is afternoon tea.
Unfortunately, jam in the U.K. is perceived as a second-rate commoditised product. We've fallen out of love with jam. It's time we reminisced with some tea, scones and jam...
Jam is cool. Jam reminds us of our childhoods, playing out in the sunshine with jam butties and mucky elbows. Jam went into the first cakes we made with our parents.
As adults, jam is fantastic with cheese, ice cream, croissants, brioche, meat, scones, pate, pancakes, and waffles. We are of course talking about 'proper jam', not the cheap, sugary stuff that seems to dominate the shelves nowadays. Yes, a 'smoothie in a jar', where you can really taste the fruit!
"I fully support your mission to improve the quality of our jams" - Mary Cadogan, Food Director for BBC Good Food magazine.
Come on... Pimp Up The Jam!
(click on link & turn up volume)
Channel 4 TV show 'Countdown' features JamJamboree!
JamWeek has become JamJamboree for 2012!
Celebrity to choose the 2011 'Pimp my Jam' Award winner. Click here to enter competition.
Jams from across Britain will be competing head-to-head in a 'jam-off' at Ludlow Food Centre.
The 'Battle of the jam butty’ was won by celebrity chef David Gale!
Special JamJamboree menu at The Barmy Olive delicatessen, Manchester
'Battle of the jam butty’ at Harvey Nichols, Manchester on 25th June 2009 to feature celebrity chefs Andrew Nutter, David Gale and Stuart Thomson.
** Competition ** Do you want to win a year's supply of jam? Just tell us the 'best British jam sandwich'!
Clippy announces the first ever JamJamboree will occur 21-28 June 2009.